Why SEO is like exercise

Search engine optimization is usually misunderstood by most people outside of the industry (and unfortunately, misunderstood by quite a few people in the industry as well). One of the biggest assumptions people make is that SEO works just like any other form of advertising - once you pay for it, it's there. That's not the case. Often times it can take six months or more to show results in the four major search engines (which collectively hold over 90% of the market). When a company or individual promises to deliver results faster they are either lying or using techniques that the search engines consider spam. The latter puts you at a risk of being banned from the listings all together. Another misconception that a lot of people seem to have is that once thei View the rest of this article