Search Engine Marketing & Keyword Consulting

Search engines seem to be all the rage these days. Internet users want easy accessibility to various sites for shopping, entertainment, business, etc. And the best way to do this is with the help of search engines like Google, Yahoo, or Overture. So, how do advertisers get their listings on these ever-popular sites? Google and Overture, the two major players in search engine marketing, offer two ways--organic (natural) or paid listings. We're going to explore the latter and how you can make it work for you, particularly with respect to keyword match types. Google Match Types: Google AdWords is Google?s own advertising system, allowing advertisers to "create your own ads, choose keywords to tell us where to show your ads and pay only when someone clicks on them," boas View the rest of this article