R.E.S.P.E.C.T. - Your Client's Communications Preferences

Imagine this: you've worked for hours putting together the proposal that your prospective client requested and are finally ready to hit the send button. You envision the recipient checking e-mail immediately and contacting you within a few hours to seal the deal. You have a mental picture of yourself signing the contract and depositing a nice check into your account
What you don't know is that your prospect doesn't check e-mail everyday. You failed to ask what form of communication this person prefers. Sadly for you, your competitor was on the ball and asked, "How would you like to receive this information?" By the time your e-mail proposal is opened and read, the deal is done, but not with you.
Maybe you called the prospect, who was not in, so you left the inf View the rest of this article