Monday, December 17, 2007

Beer Coasters Will Drive Visitors To You

If you want more traffic on your beer label?s website, the simple, useful and well-accepted beer coaster may be the answer! A recent German market survey describes the beer coaster as one of the consumers? favorite forms of advertising. Survey participants classified beer coaster ads as entertaining, eye-catching, appealing and non-intrusive. More than 50% would take a coaster home with them ? and they?re a lot more useful than a soggy cocktail napkin. Their durability is what makes coasters a viable advertising format.
The direct marketing situation is ideal. Your customers come across a beer coaster in their free time in a relaxed atmosphere where their attention will be drawn to the coaster on the table. With your brewery?s website address prominently advertis View the rest of this article


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