One of the things we don't seem to have much of these days is time. Everyone rushes everywhere and communication is compressed into new shorter forms like all of the text messages I receive, I still don't get all of the abbreviations. There is a danger that this short, fast communication is carried over into web sites we develop. All short, bulleted points lacking any grammar or sentence construction, and as I have said before search engines seem to like well-constructed grammatical sentences.
However, there is another knock-on effect of shortening text and that is the effect it has on key words. I am not really talking about the meta tag keywords here, but the words in the text that the search engines find multiple times. This is often known as key word density View the rest of this article
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