Monday, December 3, 2007

Search Engine Optimization - Only One Part Of A Successful Internet Marketing Strategy

Search Engine Optimization – Only One Part of a Succesful Internet Marketing Strategy
SEO (Search Engine Optimization) is not the means to an end. It should only be one part of your total Internet Marketing strategy. It is a fundamental part of your strategy and it is considered the baseline.
High search engine ranks and listings can brand your website and drive a high awareness of your site. When search engine listings are within the first three, consumers are able to recall those sites at least 50% of the time. Banner ads and titles are usually ignored and avoided like the plague.
In the years before the Internet explosion, businesses had to identify a market and craft their messages in such a way as to target those markets. They used mass medio to deliv View the rest of this article


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